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What Is PPC? Understanding the Basics of PPC Pay Per Click In Digital Marketing. Whether you are new to digital marketing or you are trying to promote your business using digital marketing, understanding PPC can help you achieve the goals of your digital marketing strategy. Here we will be discussing the meaning of PPC and its concept as well as steps to achieving great results using pay-per-click advertising. First, let us start by defining PPC. What is PPC? PPC or pay-per-click is a type of internet marketing where advertisers pay a fee each time any of their ads is clicked. In other words, you only pay for advertising when your ad is clicked on. Rather than acquiring organic visits to your site, this is a way to buy visitors to your site. Search engine advertising is o ne of the most popular forms of PPC, Where advertisers pay for their ads to be placed on  sponsored links of a  search engine. This works when a keyword  related to their business offering  is searc...

SEO - Targeting The Right Keywords: Keyword Search More than 80% of web activities begin with a search using search engines such as Google and Bing. The purpose of keyword research is to know what your target audience is searching for and to find out what words to use to rank your content as relevant to your target audience whenever they search. Although it may sound easy doing the required research to make your content relevant to searchers through search engines can be quite tasking. Some companies may require to contract SEO to  third-party experts  to optimize keywords for them. There are some popular keyword researching tools such as  google ads keyword  planner, and semrush which marketers can use, but what you do with that data, and which keywords and phrases you choose are critical to achieving your expected goals. To research the right keywords, first, you must understand the keyword research process and the objectives of the keyword research. This simply me...

5 Steps to A Winning Marketing Management Process The mistake most people and businesses make when planning a new marketing campaign is that they focus a lot of energy on planning the campaign without considering the correct process to follow to execute their brilliant ideas.  What is the meaning of marketing management process? Simply put, this is the process of planning and executing the ideation, pricing, promotion, and distribution of goods and services, to achieve the organisational goals. Basically, it is the use of marketing strategies and techniques. It is also good to note that as you plan and execute your marketing campaigns, things may change along the way, which means that there may be a need to change or adjust the management process which has been put in place. Hence, the marketing management process should be a long-term living manual that changes from time to time and according to the current campaigns being planned and executed. A good marketing management process ...

10 Essential Marketing Tips for Businesses As your business doubles up its marketing efforts, it is a good idea to have a marketing direction with a clear strategy. Here are a few tips that will help your marketing campaigns skyrocket your business to the top. 1. Carry Out Market Research. As you prepare to launch your business or product into the market, it is important to understand what currently exists in the market, who your competition is and what your potential customer's pain points are. Having a good knowledge of the market environment will then be the basis on which you develop your customer value proposition (CVP). You must first understand the needs of your target audience before making any marketing spends, otherwise, you might be making the wrong investments. 2. Develop a Customer Profile/Buyer Persona. As you identify your target audience, you have to have a clear picture of who they are. You must identify all demographic traits linking to them such as age, location,...

Growing Conversion Rate From Digital Media Digital media is considered one of the most effective ways to connect with your target audience. As a business, the major concern is to stay top of mind and reachable to your clients and prospects.  In today's world of doing business, competition is taking advantage of digital platforms such as social media, and websites to attract customers. here, we will be talking about how you can grow your conversion rate using a few tips: Content distribution channel strategy SEO optimisation Google ads Social media advertising Content Distribution Channel Strategy One of the most common mistakes businesses make when identifying their  target audience  is stereotyping and assuming that all customers are the same, however, the opposite is the case. When it comes to content creation and distribution, identifying the target audience is the first step that every business must undergo. once you have identified your target audience, the second st...