5 Steps to A Winning Marketing Management Process

The mistake most people and businesses make when planning a new marketing campaign is that they focus a lot of energy on planning the campaign without considering the correct process to follow to execute their brilliant ideas. 

What is the meaning of marketing management process?

Simply put, this is the process of planning and executing the ideation, pricing, promotion, and distribution of goods and services, to achieve the organisational goals. Basically, it is the use of marketing strategies and techniques.

It is also good to note that as you plan and execute your marketing campaigns, things may change along the way, which means that there may be a need to change or adjust the management process which has been put in place. Hence, the marketing management process should be a long-term living manual that changes from time to time and according to the current campaigns being planned and executed.

A good marketing management process should aim at achieving the following goals.

• Increasing the team's productivity
• Documenting agreed marketing strategy and expected results
• Creating measurable goals
• Measuring and analysing results
• Updating and adjusting for future marketing campaigns

5 steps to achieving your winning marketing management process

1. Analyse. The backbone of every successful marketing activity is analysing the statistics. You will need to conduct research on your customers, followed by a SWOT analysis that gives you an insight into what the competition is doing and how well you stand up against them. You also need to analyse your past results to understand what went well and what didn't. 

2. Set measurable goals. Hubspot reported that 49% of companies said acquiring new customers is their primary objective.

Though there are a number of ways marketing teams measure success. These might include:

• Number of qualified leads in a set period
• Level of target customer engagement (based on NPS score)
• Conversion rate (of a specific campaign, for a specific conversion goal)
• Brand awareness levels (tracked by brand searches, perhaps)

Marketing goal-setting success is often determined by following the SMART system.

• Specific: Set KPIs 
• Measurable: Make sure you can monitor or measure your progress
• Actionable: Clearly identify all the actions you need to take
• Realistic: Make sure the goal is achievable
• Time-bound: Set a definitive time period

3. Make use of tools to stay on top of your game. Marketing managers usually have multiple campaigns running simultaneously. To track and manage efficiently, it is essential to use tracking tools to guide the team and monitor the status of each campaign. 

Using templates is an efficient way to launch and monitor your marketing campaigns. This means you won't have to start from scratch each time you launch a new campaign.

4. Implement automation. To remain competitive as a marketing manager, you need to be very efficient. automation helps keep the team running efficiently and is a must-have for every marketing team. spending on marketing automation tools is increasing at such a rapid rate that it is projected to exceed $25 billion by 2023 — a 14% annual growth rate.

5. Monitor, Review, and Update. Measuring and analysing your metrics in real-time allows you to see if you are meeting the set objectives at the beginning of the process. You will also be able to optimize and iterate on them for future campaigns. Choose a software that helps you keep track of both your active and past campaigns. This will help you determine the various trends that pop up or shift as it pertains to your target audience.

Get your team ready. With this, you have what it takes to set up an effective and efficient marketing management process. Good luck!