Google Ads and Analytics

SEO - Targeting The Right Keywords: Keyword Search

More than 80% of web activities begin with a search using search engines such as Google and Bing. The purpose of keyword research is to know what your target audience is searching for and to find out what words to use to rank your content as relevant to your target audience whenever they search.


Although it may sound easy doing the required research to make your content relevant to searchers through search engines can be quite tasking. Some companies may require to contract SEO to third-party experts to optimize keywords for them.


There are some popular keyword researching tools such as google ads keyword planner, and semrush which marketers can use, but what you do with that data, and which keywords and phrases you choose are critical to achieving your expected goals.



To research the right keywords, first, you must understand the keyword research process and the objectives of the keyword research. This simply means creating the right content for relates queries, using the right keywords.
You must understand the language your target audience uses when searching web content. You must analyze, compare and prioritize the best keyword opportunities for whatever content you are developing.


How To Research The Right Keyword Research For The Perfect SEO Strategy.

Here we will discuss five steps to research the right keywords for achieving a well-optimized website.


Step 1. Make a list of related words linked to the main idea 

Start by making a list of words linked to the main idea for which you are creating content. Consider using the low-hanging fruits, words directly connected to the main idea. 
It helps to streamline word search to match the language your audience uses when they make a query on the web. Searchers are very dynamic and have many ways of getting the expected results, hence, you must think like them. It is the first step because before you can speak the language of your target audience, you must understand how they think. 


Step 2. Cut down your keyword list using Google Keyword Planner 

Google Keyword Planner shows you search volumes, and traffic estimates for possible keywords which help you make the proper selection of Keywords. Keyword planner provides you with filters to further refine your search to give you the most relevant results. 
As a researcher, it becomes your responsibility to flag off what you do not need and select exactly what will help optimize your content. Using Google Trends can help you know what keywords are currently being searched. It also shows you a projection of keywords that are likely to be searched.

Step 3. Prioritize Low Hanging Fruits

As a business or company, you have to establish authority. Google prioritizes businesses with authority when it comes to keywords with high search volume. They are rewarded with priority when searches are done.


On the other hand, words with very low competition give your content room to shine if there are no other competitors for the same keyword.

Step 4 . Analyse each keyword you have chosen


Monthly search volume refers to the number of times a word or phrase has been searched on search engines each month.

Knowing the monthly search volume of each keyword helps you know what people are searching for. Optimizing your content based on this information allows you to rank high when searches are made.


Step 5. Research how competitors are ranking for these keywords 

The fact that particular keywords are relevant to your competitors does not mean that they will be relevant to you. Hence, the fact that your competitors are using particular keywords does not mean you need to use them.
If your competitor is ranked high on certain keywords which you have chosen, it then means you need to do some more work on your content to rank higher when searches are made. Your competitor may have ignored some relevant keywords which you must ensure not to ignore because this may serve as a good opportunity for your content to shine.

Conclusion

There are many keyword research processes you can follow, however, the identified process helps you compete to be at the top in only a few steps. further research will give you more understanding of the subject matter. Using the right keyword sets your content for high ranks.


Now that you have these 5 steps to follow, I wish you the best with your keyword research. Best of luck!

Comments

Post a Comment

Popular posts from this blog

Understanding PPC (Pay Per Click) In Digital Marketing

Image
What Is PPC? Understanding the Basics of PPC Pay Per Click In Digital Marketing. Whether you are new to digital marketing or you are trying to promote your business using digital marketing, understanding PPC can help you achieve the goals of your digital marketing strategy. Here we will be discussing the meaning of PPC and its concept as well as steps to achieving great results using pay-per-click advertising. First, let us start by defining PPC. What is PPC? PPC or pay-per-click is a type of internet marketing where advertisers pay a fee each time any of their ads is clicked. In other words, you only pay for advertising when your ad is clicked on. Rather than acquiring organic visits to your site, this is a way to buy visitors to your site. Search engine advertising is o ne of the most popular forms of PPC, Where advertisers pay for their ads to be placed on  sponsored links of a  search engine. This works when a keyword  related to their business offering  is searc...
Read more

10 Essential Marketing Tips for Businesses

Image
10 Essential Marketing Tips for Businesses As your business doubles up its marketing efforts, it is a good idea to have a marketing direction with a clear strategy. Here are a few tips that will help your marketing campaigns skyrocket your business to the top. 1. Carry Out Market Research. As you prepare to launch your business or product into the market, it is important to understand what currently exists in the market, who your competition is and what your potential customer's pain points are. Having a good knowledge of the market environment will then be the basis on which you develop your customer value proposition (CVP). You must first understand the needs of your target audience before making any marketing spends, otherwise, you might be making the wrong investments. 2. Develop a Customer Profile/Buyer Persona. As you identify your target audience, you have to have a clear picture of who they are. You must identify all demographic traits linking to them such as age, location,...
Read more

5 Steps to A Winning Marketing Management Process

Image
5 Steps to A Winning Marketing Management Process The mistake most people and businesses make when planning a new marketing campaign is that they focus a lot of energy on planning the campaign without considering the correct process to follow to execute their brilliant ideas.  What is the meaning of marketing management process? Simply put, this is the process of planning and executing the ideation, pricing, promotion, and distribution of goods and services, to achieve the organisational goals. Basically, it is the use of marketing strategies and techniques. It is also good to note that as you plan and execute your marketing campaigns, things may change along the way, which means that there may be a need to change or adjust the management process which has been put in place. Hence, the marketing management process should be a long-term living manual that changes from time to time and according to the current campaigns being planned and executed. A good marketing management process ...
Read more