10 Essential Marketing Tips for Businesses

As your business doubles up its marketing efforts, it is a good idea to have a marketing direction with a clear strategy. Here are a few tips that will help your marketing campaigns skyrocket your business to the top.

1. Carry Out Market Research. As you prepare to launch your business or product into the market, it is important to understand what currently exists in the market, who your competition is and what your potential customer's pain points are. Having a good knowledge of the market environment will then be the basis on which you develop your customer value proposition (CVP). You must first understand the needs of your target audience before making any marketing spends, otherwise, you might be making the wrong investments.

2. Develop a Customer Profile/Buyer Persona. As you identify your target audience, you have to have a clear picture of who they are. You must identify all demographic traits linking to them such as age, location, occupation, interests, gender, race, etc. Once you have created a customer profile, it is easier to make tailored marketing plans.

3. Carry Out Pricing Research.  Having the right pricing to your offerings and products is part of having a good business strategy. You must carry out research to know what the market is currently offering to find an acceptable price point. Understanding the existing market will help you.

4. Develop Valuable Content. Attracting organic traffic should always come first before traffic from paid ads. Developing useful and meaningful content and using the right channels is a way of attracting the right traffic to your business. spend time creating the right content, this gives your business credibility and value.

5. Maintain Social Media Channels. Customers are all over social media. Maintaining social media profiles such as Linkedin, Facebook, Instagram, and Twitter, creates a link for your business to have a personal relationship with customers by creating an intimate feel. This does not translate to sending ads alone, however, it creates a clear communication link for realtime interactions. 

6. Network Where Possible. Besides sending out campaigns and ads, relevant figures in the business have to go out and network to make themselves visible and gain popularity. This might involve getting engages in webinars, partnerships with other local businesses, being guest speakers at talk shows or TV and radio shows. Putting a face to the business creates a personal touch and makes the brand even more sellable.

7. Use The Right Marketing Tools. Make use of tools that help businesses track engagements and performance. it is always good to have a clear picture of how your marketing efforts are performing or have performed such as click rates, email open rates, customer service requests, etc. tracking these metrics helps you understand your customer needs and behaviours. Google Analytics is a good tool among many others.

8. Optimise For Different Devices and Screen Types. Today, customer are located on different digital channels, designing content for only web might be limiting and might discourage patronage. It is a no-brainer that when creating for web, mobile must be considered as this is where majority of the traffic on digital comes from. Understanding the customer is ideal when making such decisions.

9. Encourage Reviews and Positive Word of Mouth. Most customers trust reviews when making buying decisions. Word of mouth, especially from friends and close associates makes the trust even stronger. this is an organic way to grow public trust and grow your customer community.

10. Audit Your Results and Effect Change. Regularly review the analytics and matrices to get full insights and adjust according to the outcome. Maintain successful strategies, improve on emerging strategies and discontinue failed strategies. In some cases, you may have to redesign your entire strategy depending on the expected result and the actual outcomes. 

Now that you have these tips in your hands, it is time for you to start implementing them. Good luck!

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