The Best Email Marketing Techniques.

The Best Email Marketing Techniques To Use

Email Marketing has become the favourite marketing channel of most marketers as it achieves the highest ROI on most marketing investments. It outperforms all online marketing strategies, including SEO, PPC, and content marketing!

As a marketing manager, when planning a marketing strategy, having an email marketing strategy is very important. Email is the most cost-effective way to promote your products, and achieve business objectives.

Here, we will discuss the best email marketing strategies that leads to exceptional results using email marketing.

The best strategies for better email marketing campaigns

Follow these email marketing strategies and discover for yourself that email marketing is for sure the best marketing channel.

1. Personalize your messages

When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.

A great example of a company that does personalization well is Amazon.

All of Amazon's emails are personalized.

It's not "Dear valued customer", but "Dear Steven".

It's not, "You might like these... (randomly generated)", but "You might like these (based on my purchase history)".

To Amazon, email marketing is not just another marketing channel. It's key to of the overall customer experience.

But if you send out an email campaign to 500,000 subscribers, you can generate up to $40,000 in revenue.

That's a lot of additional revenue!

But, if you use personalization in your emails, you can expect a lot more!

According to new research, personalization can generate $20 in ROI for every $1 invested.

How's that for a revenue opportunity?

The best part is this:

70% of brands do not use personalization within their email marketing strategy.

This means that by personalizing your emails, you stand out against the competition.

The simplest form of personalization is to address the reader by name. Most email service providers (ESP) offer this within their functionality and this tactic alone will improve your campaign performance.

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