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5 Steps to A Winning Marketing Management Process The mistake most people and businesses make when planning a new marketing campaign is that they focus a lot of energy on planning the campaign without considering the correct process to follow to execute their brilliant ideas.  What is the meaning of marketing management process? Simply put, this is the process of planning and executing the ideation, pricing, promotion, and distribution of goods and services, to achieve the organisational goals. Basically, it is the use of marketing strategies and techniques. It is also good to note that as you plan and execute your marketing campaigns, things may change along the way, which means that there may be a need to change or adjust the management process which has been put in place. Hence, the marketing management process should be a long-term living manual that changes from time to time and according to the current campaigns being planned and executed. A good marketing management process ...

10 Essential Marketing Tips for Businesses As your business doubles up its marketing efforts, it is a good idea to have a marketing direction with a clear strategy. Here are a few tips that will help your marketing campaigns skyrocket your business to the top. 1. Carry Out Market Research. As you prepare to launch your business or product into the market, it is important to understand what currently exists in the market, who your competition is and what your potential customer's pain points are. Having a good knowledge of the market environment will then be the basis on which you develop your customer value proposition (CVP). You must first understand the needs of your target audience before making any marketing spends, otherwise, you might be making the wrong investments. 2. Develop a Customer Profile/Buyer Persona. As you identify your target audience, you have to have a clear picture of who they are. You must identify all demographic traits linking to them such as age, location,...

Growing Conversion Rate From Digital Media Digital media is considered one of the most effective ways to connect with your target audience. As a business, the major concern is to stay top of mind and reachable to your clients and prospects.  In today's world of doing business, competition is taking advantage of digital platforms such as social media, and websites to attract customers. here, we will be talking about how you can grow your conversion rate using a few tips: Content distribution channel strategy SEO optimisation Google ads Social media advertising Content Distribution Channel Strategy One of the most common mistakes businesses make when identifying their  target audience  is stereotyping and assuming that all customers are the same, however, the opposite is the case. When it comes to content creation and distribution, identifying the target audience is the first step that every business must undergo. once you have identified your target audience, the second st...