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What Is PPC? Understanding the Basics of PPC Pay Per Click In Digital Marketing. Whether you are new to digital marketing or you are trying to promote your business using digital marketing, understanding PPC can help you achieve the goals of your digital marketing strategy. Here we will be discussing the meaning of PPC and its concept as well as steps to achieving great results using pay-per-click advertising. First, let us start by defining PPC. What is PPC? PPC or pay-per-click is a type of internet marketing where advertisers pay a fee each time any of their ads is clicked. In other words, you only pay for advertising when your ad is clicked on. Rather than acquiring organic visits to your site, this is a way to buy visitors to your site. Search engine advertising is o ne of the most popular forms of PPC, Where advertisers pay for their ads to be placed on  sponsored links of a  search engine. This works when a keyword  related to their business offering  is searc...

SEO - Targeting The Right Keywords: Keyword Search More than 80% of web activities begin with a search using search engines such as Google and Bing. The purpose of keyword research is to know what your target audience is searching for and to find out what words to use to rank your content as relevant to your target audience whenever they search. Although it may sound easy doing the required research to make your content relevant to searchers through search engines can be quite tasking. Some companies may require to contract SEO to  third-party experts  to optimize keywords for them. There are some popular keyword researching tools such as  google ads keyword  planner, and semrush which marketers can use, but what you do with that data, and which keywords and phrases you choose are critical to achieving your expected goals. To research the right keywords, first, you must understand the keyword research process and the objectives of the keyword research. This simply me...